Swarovski has always been fascinated by the psychology of colors. During the Swarovski Psychology of Colors program we will feature some of the hues in the current assortment, and find out how to identify the shades that complement the person that you are. Each month a new color will be introduced to explore. You'll be inspired with designs and free downloadable PDFs that provide the meaning behind each highlighted shade. For the month of July, the color is Aquamarine. Aquamarine is a calming color that promotes peacefulness and trust.