Preferred to Amethyst, Versatile
I'm not fond of amethyst, which can be a problem since I've got a February "baby". This color is a perfect solution. It's much more versatile, and wearable than the fully-saturated amethyst. I'm mixing it with steel Delica beads and shiny crystal pink-ish fire crystal beads (which is a whole lot prettier than it sounds).
I wish I could get these in 4mm bicones, though.
Really pretty in earrings
I really like the color, so rich looking. I bought 3 different sizes of the same color and used them to make a pair of earrings. So pretty.