Always love these ribbons, especially when they're on sale! Monitors being what they are, however, I found this to be much darker than I thought it would be. It's a very pretty grey though. I would say in person, it's a few shades lighter than charcoal. Not a pale grey. Still works great for me, but like to help others that may be looking for just the right shade for their projects.
Very pretty dove gray ribbon, but I wish it had not been so expensive.