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Swarovski Innovations Pre-Season for Spring/Summer 2015


Get a sneak peek into the Swarovski Innovations Pre-Season for Spring/Summer 2015! This season introduces a new Swarovski BeCharmed collection influenced by "Punk Couture." The resurgence of punk has steadily been increasing in the fashion and design world and now it's morphing into a more grown-up and glamorous version. This blending of haphazard punk with the dignified air of haute couture is perfectly represented in these beads, which feature ornate, opulent and hard-edged designs. Discover new BeCharmed Pavé beads, an all new BeCharmed shape, and your favorite BeCharmed Pavé beads available in more luscious colors.


This new bead is a thinner version of the original BeCharmed Bead and features a modern angular helix cut. This sleek cut highlights a sophisticated urban style. Expressing movement and agility, this bead takes its name from the wheel fortune. It's perfect as an eye-catching spacer, especially when you need something brilliantly colorful, yet refined and understated.


This glamorously rebellious bead takes its name from the dazzling crystal spikes covering the surface. Attention-grabbing and luxurious, this bead is perfect for the haute couture meets punk trend. It's easily combined with all types of components. The large stringing hole allows you to incorporate it into designs featuring thicker stringing materials, like leather or ribbon. It's sure to add edgy and elegant style to all your designs!


The BeCharmed Pavé cabochon bead will add smooth beauty and subtle grace to your designs with its semi-matte sheen and softly rounded, berry-inspired shape. This delicious bead is perfect for all kinds of styles, from elegant urban looks to sweet and romantic designs. The gleaming surface complements the Punk Couture trend for metallics.


The BeCharmed Pavé metallics collection includes beads full of high-fashion industrial style. The gleaming metal-like surfaces give stand-out glamour to any jewelry creation. These beads cater to the current trend of mixing metallic elements into designs and are perfect for both men and women's jewelry.


As the name implies, the BeCharmed Pavé slim is thinner than the original BeCharmed Pavé bead and is offered in both the chaton and square fancy stone styles. The clear, graphic lines and bright sparkly character offer versatility for your designs. Try it in flashy looks or use it to bring some sparkle to more subdued styles. This bead is complements any motif, a feature that is highly important in today's design world.


This innovative component is used to secure cord and keep beads from sliding around. The stringing hole is lined with a stretchy silicone rubber, which enhances its ability to hold beads in place and limit the movement of charms. This highly functional element will add the perfect finishing touch to your most sophisticated designs!




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