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Autumn/Winter 2014/15 Innovations Pre-launch - Sneak Peek



This season is all about taking inspiration from natural beauty. This beautiful selection of components from Swarovski serves as a reminder of both the strength and fragility of nature, as well as a sparkling reminder that we are responsible for the well-being of Mother Nature. New color blends embrace the changing of seasons and pay homage to the natural wonders found here on earth. These color blends put a focus on the magnificence of the shifting seasons and serve as a visual reminder of how spectacular nature can be, all while bringing our attention back to our precious planet. Not only are these blended colors a reflection of environmental beauty, they are also hot in the design world - find them in the popular ombre trend, as well as in dip-dye for hair, fabrics and even make-up. New colors for BeCharmed beads feature birthstone colors and the new finished bracelet makes an excellent foundation for large hole designs. Explore a sneak peek of the beauty of the Swarovski Innovations for preseason Fall/Winter 2014-2015 right here!






New Colors


Plunge into icy color with the new Crystal-Montana Blend. This blend is reminiscent of glacial mountains filled with melting snowcaps and frozen lakes. The pure shine of Crystal fades into the dusky depths of Montana blue to create a radiant color blend that evokes the sense of a winter wonderland encapsulated in crystal.

Capture the nostalgia of late spring merging into summer with the Provence Lavender-Chrysolite blend. This color blend will put you in mind of endless fields of lavender swaying peacefully in the wind along with tall waves of grass. Pale purple combines with light and leafy green to create a sweet look that will add a feminine feel to any design.
80000 Bracelet

All sparkling BeCharmed beads need the perfect foundation to really stand out. Swarovski offers this high-quality finished bracelet to serve as the backdrop for your glittering designs. The flexible chain and bright silver shine are sure to inspire your creativity. String on as many or as few large-hole BeCharmed beads as you like!



Line Extensions







BeCharmed Beads
Your favorite BeCharmed beads are now available in a wider array of colors! The BeCharmed collection offers twelve new colors and effects, each of which harmonize with the colors of different birthstones for each month. Pair these new colors with the finished bracelet and you'll have a meaningful bracelet completed in no time. Choose from pavé style beads featuring chatons, fancy square stones or fancy baguette stones.


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Mesh Beads
These inspiring crystal mesh balls are made by covering a Swarovski crystal pearl with crystal mesh to create a sparkling pavé style bead. Bursting with color and shine, these unique components are easy to string and look fabulous in designs.




Birthstone Colors
Discover all the ways BeCharmed beads can represent each birthstone for the twelve months with this helpful image. Birthstone jewelry makes for a meaningful gift or keepsake, so add some sparkle to your personalized designs with BeCharmed beads.



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