In addition to being upfront in fashion trends today, Swarovski plans to foster the future fashion designers as well by sponsoring design awards. They have partnered with Handbag Designer 101 to present the Independent Handbag Designer Awards. One of the categories is "Best Use of SWAROVSKI ELEMENTS," which aims at inspiring handbag designers to create innovative new designs incorporating crystals as a creative ingredient. The winning design gets featured as a limited edition item in Swarovski boutiques, helping inspire next year hopefuls of one day designing for the World's leader in crystallized innovations.
Swarovski's glamorous detail is not just limited to appearing in fashion, either. Everyday lifestyle is inspired by these glistening crystals as well. Everything from paper stationary to gourmet packaging on luxury brands can be frosted with icy sparkle. Only the most fashionable products know to use genuine Austrian crystal.
The name Swarovski echoes brilliance, glamour and sophistication. It is the industry's recognizable and unmistakable quality that pushes high-end fashion designers around the world to use them.