Sellers' Secrets

Welcome to Sellers' Secrets, a resource devoted to helping jewelry artists succeed at turning their passion for making jewelry into successful businesses. Here you'll find advice on selling jewelry along with how-to guides and the resources you need to develop your jewelry-making business.

We're also working to save you money on business costs by partnering with others who will offer discounts on services and tools that will help you succeed.

Skinny Marketing Plan
The latest Sellers' Secrets article describes how to develop a simple, yet powerful marketing plan to maximize your sells and develop your finished jewelry business. From positioning and distribution to marketing vehicles and demographics, these key elements will help you as you take your business to the next level!

Preparing your Jewelry Biz for the Holidays
Here it is, the peak of summer. Which means it is time to start preparing for the 2009 holiday shopping season if you haven't started yet. No, you don't have to get your personal shopping done yet, but you need to be getting your own shop ready to take care of the customers.

New Markets Online For Jewelry Sellers!
Whether you are new to selling jewelry or just want to give your business a boost, our overview of places to sell jewelry online will provide you with a helpful resource that is sure to help maximize your sales.

Considering Selling Your Artisan Jewelry Online? Top 10 Tips by Ruby Lane
Selling jewelry online can be tricky. How will you describe it? What photos should you take? How will you stand out? Fortunately, you've got plenty of help with answering questions like these thanks to Ruby Lane. Take a look at their Top 10 Tips for Selling Jewelry Online and find out what they have learned from over 11 years of helping artisan jewelry designers sell online.