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Sellers' Secrets - New Markets Online for Jewelry Sellers

Get ready to start selling your jewelry online.

Selling handmade jewelry online has become a popular option for many independent jewelry designers thanks to a variety of online marketplaces created around the idea of making it both easy and affordable for artisans to set up shop. As these sites have grown, they have also managed to attract a large number of shoppers hungry for unique handmade jewelry of every kind. So, if you have ever thought about selling your jewelry, it's an ideal time to get started.

To help you get going, we've put together the following guide that includes some of the better known marketplaces and a few newcomers.

ShopHandmade
Selling handmade jewelry online has become a popular option for many independent jewelry designers thanks to a variety of online marketplaces created around the idea of making it both easy and affordable for artisans to set up shop. As these sites have grown, they have also managed to attract a large number of shoppers hungry for unique handmade jewelry of every kind. So, if you have every thought about selling your jewelry, it's an ideal time to get started. There are many options to choose from, including ShopHandmade, Ruby Lane, Etsy, Artfire, and Bonanza.ShopHandmade features 100% fee-free selling, so it is a great place to start. New stores and new items are promoted on the home page and in galleries automatically. ShopHandmade also includes the option of setting sale pricing to help attract customers to your items. Open your store and list your first few items in just minutes!

Ruby Lane
For over 11 years Ruby Lane has been connecting buyers and sellers from around the world. Among their 2,000+ shops, you'll find a variety of products including antiques & art, vintage collectibles and artisan jewelry. Products are separated into thirteen categories, called lanes, one of which is dedicated to artisan jewelry.

Ruby Lane stands out through a focus on high quality and creativity that they ensure through strict seller guidelines. For example, artisan jewelry sellers must contribute at least 50% of the final product and maintain a minimum sale price of $20. All products must also be unique, not mass produced or made from craft kits.

Etsy
Launched in June of 2005, Etsy has become the largest handmade marketplace featuring products from over 100,000 sellers located around the world. As of today, the jewelry category alone lists 947,233 items. For shoppers, Etsy provides some innovative visual search tools that can show items by color, when they were listed or from sellers based on their geographic location.

Sellers can set up a store without any HTML skills and customize the look with a banner. They will also receive a custom URL including their store name. As items sell, both buyers and sellers have an opportunity to leave feedback about the transaction.




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