Price, Quality, Size, Unique, Color, Versatile"This is my favorite bead stringing wire. It is very very strong and the flexibility is great for most all projects. I also like the Satin Silver color which dissappears against most beads like pearls and lighter color items. I use the darker "bright" wire for dark stones if I will be having wire showing at all. But this satin wire dissappears nicely when multiple strands are used and wire would normally show."